ODEON Turizm has ranked 49th with its brand value of 101 million Dollars as a result of the “the Most Valuable Brands of Turkey” research conducted by Brand Finance this year for the 8th time.
There are 11 brands with a value exceeding 1 billion Dollars in the list which includes 100 brands with a total value of 30.8 billion Dollars. ODEON Tours has become the most valuable brand of Turkish tourism sector with its brand value of 101 million Dollars.
According to the results of the research, Turk Telekom was the most valuable brand of Turkey with 2 billion Dollars. And Turk Telekom was followed by Akbank with 1 billion 983 million Dollars, by Turkish Airlines with 1 billion 922 million Dollars, by Isbank with 1 billion 893 million Dollars and by Arçelik with 1 billion 616 million Dollars.
Companies submitting financial statements to Public Disclosure Platform (KAP) were prioritized in the financial data of the research and consolidated financial statements were also exploited.