Turkey’s leading home appliances brand; Beko unveils its new brand logo for the first time through the FC Barcelona partnership and is privileged to have it appear on the jerseys for the coming season.
Beko becomes the third largest sponsor after Nike and Qatar Airways.
The agreement was unveiled at a press conference held in Barcelona’s famous stadium, Nou Camp, with President of Koc Holding, Mustafa Koc along with officials from the company and President of Barcelona, Josep Maria Bartomeu.
Beko is inspired by people. This inspiration has helped them grow into a global company. It continues to shape their vision, set their course and help them navigate to their goals. BEKO’s great passion for sport comes from their belief in the revitalising power sport has to improve lives, be it through sheer entertainment and joy, or through social sports programmes that help shape and build communities.Therefore Beko has been actively supporting sport in different branches including basketball and football.
That spirit brings together one of the world’s fastest growing global brands with one of the world’s most loved and supported football clubs. Such exposure and visibility will connect Beko and FC Barcelona, two great brands with shared beliefs in the power of sport to make a difference.
The agreement came into force starting from 1 July and will last for four years.