Izmir Convention & Visitors Bureau’s Marketing & Foreign Relations Executive, Mr. Kerim Güleç, has shared his insights and the progress regarding this highly interesting yet effective marketing campaign.
The campaign has currently been discussed by nearly all the M.I.C.E. professionals in Turkey, with us:
In order to help Izmir to attract many more international meetings, incentives, conventions and events in a cost-effective and creative manner, we have designed a social media strategy focusing on LinkedIn and gradually started implementing our marketing plan.
As of the 9th of September 2014, our post titled “Meetin Izmir: The M.I.C.E. 2.0 Social Marketing Campaign” and shared on LinkedIn, has reached more than 1.500 followers in just 2.5 months. Are you asking who have been following? From ICCA President Candidate Mrs. Handan Boyce to Mister Holland, we have reached a very wide yet relevant audience including meeting and event planners and organizers, leisure-tourism professionals, destination marketing gurus and social media experts from all around the world, and, what is more, they have found this share both warm and original.
We have even started receiving inquiries and proposals regarding our partner accommodations and meeting facilities through our post “pulsing” on LinkedIn. By the help of social media integration and automation and with a delay of only 5 minutes, we are now able to announce all the professionals, who have started following us on LinkedIn, on our social channels consisting of Facebook and Twitter.
Through the campaign blog of which we have been developing, it would become possible to do giveaways, design sweepstakes, and have meeting planners and event organizers abroad to apply for site inspection trips to Izmir, Turkey.
You can support our special cause and project by liking and sharing our post on LinkedIn at www.meetinizmir.net and mention the hashtags of #izmircvb, #meetinizmir, and #themicebooklet on your social outlets to help us attract attention to Izmir, Turkey’s great M.I.C.E. potential.