Since 2005, Superbrands have commissioned independent research to identify the Turkey’s strongest brands. For Turkey’s Superbrands 2014, a total of 134 companies listed. The Marmara Hotels is the only Turkish hotel chain that listed in the Turkey’s Super brands list.
Announced every 2 years, Superbrands are selected by Turkey Selection Committee voting and results of Nielsen market research. For Superbrands 2014, Turkey Selection Committee is formed by following business professionals:
IDA CEO Ali Cem İlhan, TÜRSAB President Başaran Ulusoy, KID CEO Bengi Vargül, EGD President Celal Toprak, TÜHİD President Fügen Toksü, TOBB President Hakan Güldağ, BMD CEO Hüseyin Doğan, AMPD CEO Mehmet Tevfik Nane, TTYD President Murat Ersoy, ASD President Sadettin Korkut, TGC Deputy chairman Vahap Munyar