Last year, Turkish Culture and Tourism Ministry has selected Hollywood actress Julianne Moore as the face of Turkey for the country’s new promotional film. However according to recent news the ministry didn’t like the performance of the actress at the film that is promoting Turkish tourism and ministry demanded a reshoot.
Julianne Moore declined the ministry’s offer to reshoot which may end with the cancellation of the project.
Ministry officials declined to release an official statement about the cancellation, stressing that the Moore promotional film was an advertising agency’s project and the ministry does not comment on unfinished projects.
Emre Yücel, the owner of the agency partnership Iconisus & I Mean It, took a $1.5 million hit due to the cancellation of the $4 million project.
The agency announced that it had chosen Moore for the “Home Of” promotional film project after it had won the tender last year. In the film, Moore was seen revisiting her childhood journeys to Turkey while traveling on an airplane.
The promotional film was shot in Los Angeles with the Hollywood star last year. It was expected to be aired in Turkey in February 2014.