Following his first match as a midfield player in FC Barcelona, Arda Turan appears in MasterCard’s new viral video. The new internet video from MasterCard, giving 12 Junior football players a chance to share the pitch with professional players, has been launched on digital media.
The film’s heroes are 12 kids playing a knockabout neighborhood match completely oblivious to what is about to happen, and the world famous football star Arda Turan, who currently plays for FC Barcelona.
The film took 6 months in the making. Out of all the world’s star players, MasterCard and UEFA chose Arda Turan, whose own story began at neighborhood games in the backstreets of Istanbul, to be the centerpiece of the surprise video shoot.
It’s just another day as the kids stream out onto the neighborhood pitch for a six-a-side match. As they start playing a black minibus with the MasterCard logo draws up at the edge of the pitch, from which Arda Turan emerges. Suddenly face to face with their hero the mini footballers quickly recover from their initial shock for a star-struck match with their beloved Arda, whose stellar career has stretched from being a ball boy to a star player for FC Barcelona. And it doesn’t end there; the real surprise for the children has only just kicked off!
While every moment of the film is marked by a fresh surprise, the really big one comes at the end: Arda Turan escorts the kids on to a real pitch before a match in the UEFA Champions League, which has been sponsored by MasterCard for the past 22 years. Arda introduces the kids to the priceless thrill and experience of a lifetime with the words “Tomorrow you’ll be running onto the pitch hand in hand with the real players.” The next day the children, who only the previous day had been knocking a ball around in a neighborhood match, have their dreams come true as they come out onto the pitch hand in hand with the world’s most famous players before a real UEFA match! The film ends with the message “If you too want to see your children on the pitch hand in hand with their football heroes, get one step closer to this opportunity by going to www.pahabicilemezsurprizler.com .”