Turkey becomes the partner country of MATKA 2017

  • Published by Ozgur Tore

HPIM1896Organizers of MATKA Nordic Travel Fair announced that Turkey will be the partner country of the exhibition in 2017. Turkey attracts Finnish travelers with its warm climate and versatility and next year the country will present a host of different options for all sorts of travelers at the MATKA Nordic Travel Fair.

“We welcome everybody to Turkey. Families, couples, young travelers, friends of nature and culture are all sure to find what they are looking for in our sunny country only a few hours’ flight away from Finland,” said Attache Arzu Emel Yildiz from the Turkish Tourism Board Helsinki.

For years Turkey has been one of the biggest exhibitors at the MATKA fair. As the partner country Turkey aims to attract new travelers to visit the country and being the partner country Turkey will have chance to present the less familiar parts of Turkey to the visitors.

“Our aim is to strengthen Turkey’s position as one the favorite destinations of Finnish travelers. We want to display our rich culture and celebrate our long-term cooperation with the MATKA Nordic Travel Fair”, added Yildiz.

Tourism is essential for Turkey and it constitutes a big part of the country’s economy. Turkey has also plenty to offer for travelers interested in themed trips.

Turkey is one of the key parties in tourism in the world. According to the World Tourism Organization (UNWTO), Turkey was sixth on the list of the most popular travel destinations in the world in 2014. Last year alone over 210,000 Finns visited Turkey. According to the statistics of the Association of Finnish Travel Agents (AFTA), Turkey was third on the list of the most visited destinations of Finnish travelers.

“The traditional destinations in Turkey are Alanya, Antalya and Side. We would also like to bring forward such great destinations as Marmaris, Didim and Bodrum. Istanbul is a clear choice for anyone interested in city breaks, Cappadocia is the place to be for those interested in nature”, Yildiz said.

Being a partner country of the MATKA Nordic Travel Fair is one of the key forms of cooperation. The partner country is visible in many ways and in different channels as the official partner. During the event Turkey will be on the main stage of the event. Attache Arzu Emel Yildiz from the Turkish Tourism Board Helsinki received the partner country diploma on Sunday 24 January at the MATKA fair at Messukeskus Helsinki.

The MATKA Nordic Travel Fair is next time organised 19-22 January 2017 at Messukeskus Helsinki. It is the biggest travel event in Northern Europe.


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