Qatar Tourism Authority (QTA) is extending its European footprint by opening a representative office in Istanbul to reach out to travelers and tour operators in Turkey. Istanbul joins an international network currently covering the UK, France, Germany, Italy, USA, the GCC markets and South East Asia. Istanbul becomes QTA’s 8th representative office.
The Istanbul office will aim to greatly enhance QTA’s on-the-ground presence and capabilities, introducing and developing awareness and knowledge on Qatar as a quality destination through pro-active marketing to tour operators, travel agencies, hospitality partners and media, as well as targeting consumers.
“Our focus will be on projecting the message that Qatar combines top quality accommodation and superb leisure facilities in a clean and safe environment, together with an authentic taste of traditional Qatar hospitality and a range of cultural experiences unmatched in the region,” said Rashed AlQurese, Chief Marketing & Promotions Officer at QTA.
AlQurese explained that, in recent years, Qatar has successfully built on its reputation as a business travel destination by diversifying their approach to attract increasing numbers of leisure tourists as well. Total international visitors have soared by 91% since 2009, with an average annual growth rate of 13.8%, making Qatar one of the fastest growing destinations in the world.
Qatar’s marketing campaign in Turkey will cover a wide range of promotional initiatives, including workshops, sales visits, travel agents destination training through QTA’s online TAWASH programme, partnerships with tour operators, familiarization trips, media campaigns and a variety of innovative activities to raise Qatar’s profile as a destination among Turkish holiday makers.
Qatar welcomed 1.4 million visitors in the first six months of 2016, including 665,355 Gulf Cooperation Council (GCC) nationals. Click here for more details about the Qatar Tourism Authority’s (QTA) Tourism Performance Summary for the First Half (H1) of 2016.