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Brian Pratt

  • Published by Vedat
brian_pratt.jpgMulti-brand hotel operator CHI Hotels & Resorts (CHI) announces theappointment of leading marketing and IT expert Brian Pratt as its senior vice-president for distribution, loyaltyprogrammes, partnerships and management information systems, based at the company'sheadquarters in Malta.

Brian has over 25 years experience in thehospitality business and was most recently vice president for Starwood Hotels& Resorts, where he was responsible for all marketing initiatives,customer-facing technology, business development, strategic planning, onlineadvertising and customer acquisition for the entire brand portfolio of St.Regis, Westin Hotels & Resorts, Sheraton Hotels & Resorts, W Hotels,Four Points Hotels, The Luxury Collection and Le Meridien Hotels. He was alsovice-president e-commerce, e-business and customer technology for Europe,Africa and the Middle East. In his earlier career, Brian gained valuable hands-onexperience as a software consultant overseeing projects for Bank of Boston andFord Motor.

In his new appointment at CHI, Brian willadminister the company's Distribution of rooms, Internet presence, Loyaltyprogramme, Partnerships and Technology.

Welcoming Brian Pratt to the Company, CHIchief executive officer and managing director Tony Potter said "Brian brings areal global perspective to the company, having lived and operated fromBrussels, Boston, New York and Hong Kong amongst others. I am confident that hewill add a new dimension and capability to our business, and feel that he isjoining the team at a most interesting time in terms of our rapid developmentand brand focus. Brian's expertise is a considerable addition to our onlinemarketing resources and together with his dedicated team, he will no doubt helpus achieve a quantum leap in our progress."

A US national, BrianPratt is a Member of the Marketing Board of Directors, the InformationTechnology Board of Directors and the Internet Marketing Association. He ismarried, has three boys and in his free time is a rugby coach.
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