Salem notes that the organization wants to "increase leads and exposure for our members" and by naming Nadorlik to this new position, it is clear that Unique Venues is making every effort to "stay on trend with marketing and communications in order to increase return on investment for our venues."
Nadorlik says her primary goal will be to expand the company's already-strong brand. "We know who we are as a brand and a company," says Nadorlik. "It's one of the reasons more and more customers are attracted to us and want to belong."
Nadorlik will further develop Unique Venues' current print and digital publications, including: The Open Door, A League of Our Own, and Unique Connections, while also maximizing members' exposure via social media. "It's important for us to stay current with social media trends," says Nadorlik. "We can increase our venues' exposure and also share marketing tips with them for their own usage."
Unique Venues members receive exposure to a database of 26,000 meeting planners, space in the annual Planners Guide distributed to 30,000 planners, and various monthly planner outreach initiatives as well as dramatically increased exposure on the new website through a carefully executed SEO program. Members represent different venue types that include academic (colleges and universities), stadiums and arenas, special events venues, camps and retreats, conference centers / business centers, historic and cultural venues, and cruise ships. They are all venues for meeting planners looking for non-traditional settings for their event.
Jill Nadorlik is a graduate of Penn State University and is currently studying for her M.S. in Integrated Marketing Communications at West Virginia University. Jill works out of the Marketing and Sales office in Johnstown, Pennsylvania.Unique Venues is a marketing and membership organization committed to bringing together one-of-a-kind venues with meeting planners who are ready for something new. Founded in 1986, Unique Venues continues to provide meeting planners with an eclectic collection of arenas and stadiums, camps and retreat centers, colleges and universities, conference and business centers, and cultural and historical venues. For additional information, visit the website at: http://www.uniquevenues.com/ or call 866 266.6857.