In her new role, Roberts will oversee the resort's sales and marketing operations in Bermuda and throughout the U.S. and Canada, including managing all advertising and public relations initiatives and social media marketing.
Roberts brings more than 16 years of hospitality and sales and marketing experience to her position. Immediately prior to join Cambridge Beaches, Roberts served as the manager of marketing, sales and research for the Bermuda Hotel Association; a position which she held for six years. Earlier in her career, Roberts worked with Sonesta Beach Resort in Bermuda, as the catering and convention manager for four years, and Bank of Bermuda, as communications coordinator in the retail division for two years.
"We are tremendously proud to have this Bermudian tourism professional join our senior management team," says Michael Winfield, president and CEO of Cambridge Beaches Resort & Spa. "Alexis' presence significantly enhances our capabilities. Her extensive experience in hospitality sales and marketing management, plus her knowledge of Bermuda and the Cambridge Beaches brand, makes her the ideal person to drive our sales and marketing efforts."Roberts is a graduate of Northeastern University and holds a BA in Marketing.