Latvian national airline airBaltic has appointed new Senior Vice President Sales and Marketing.
Michael Grimme, new Senior Vice President Sales and Marketing, has extensive experience of more than 20 years in the travel and aviation industry.
Before joining airBaltic, Michael Grimme was the Director of Sales and Marketing at TraviAustria Gmbh, an IT service provider for the travel industry in Central Europe. As a former Director of Sales and Marketing at the German airline dba Michael Grimme achieved a successful turnaround of the sales and marketing function, and contributed to strengthening of dba as a business airline. Michael Grimme has also served as the Director of Marketing and International Sales of the German carrier LTU, where he was responsible for relaunch of the brand, strengthening sales and the loyalty programme. He has also held other sales-related posts in British Airways and Deutsche BA.
Michael Grimme is a German national, aged 44, married and has a child.
airBaltic serves over 60 destinations from its home base in Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.