Cunard Line has appointed Stanley Birge to the newly created position of vice president, North America.
In the role, he will lead Cunard’s commercial operations, customer service, marketing and public relations for North America, working with the Los Angeles-based Cunard team as well as with the company’s leadership group in its U.K. headquarters.
Most recently, Birge served as director of commercial operations at Cunard’s sister company, Princess Cruises, where he oversaw all aspects of the development and growth of the Princess brand in Australia. Prior to that, Birge served as yield management analyst for Princess Cruises before moving to the company’s marketing department where he managed various programmes. In 2005, Birge was promoted to director of direct marketing, where he served until his appointment by Carnival Australia in 2010 to oversee the Princess brand in Australia.
“We are pleased to bring Stan on in this new and critical role for Cunard, North America,” said Peter Shanks, president of Cunard Line. “Stan’s long history with our sister company, Princess Cruises, combined with his analytical and marketing skills will be tremendous assets to our North American yield, sales and marketing teams.”Birge holds Bachelor’s degrees in Engineering and Physics from Westmont College in Montecito, Calif., and in Mechanical Engineering from UC Santa Barbara. He also holds a Master of Science in Materials Science and Engineering from UCLA, and a Master of Business Administration from Pepperdine University.