India’s largest integrated travel and travel related financial services company, announced the appointment of Mr. Abraham Alapatt as Head- Marketing w.e.f. October 15, 2012.
Abraham is a marketing & brand professional with over 17 years of full-time professional experience at senior strategic levels across the varied domains of brand building-advertising, corporate communication, PR & media relations, internal communication, customer service and Internet-technology.
During this period, he has worked with promoters and as a member of senior management teams in key marketing, client management and business development roles at leading advertising agencies like Ogilvy & Mather, an international internet solution provider start-up, Reliance Mutual Fund – India’s leading asset management company and Development Credit Bank. His last assignment (prior to joining Thomas Cook India) was with Future Generali India (both life and general insurance businesses) as part of their original start up team. At Future Generali, Abraham led the Brand, Corporate Communication, Customer Service and Rewards & Recognition teams.
Abraham’s strengths are in the areas of marketing, brand strategy formulation, implementation and management; integrated brand and corporate communication; advertising; PR-media relations; market research, customer service and customer-centric marketing from ideation to process engineering.
Abraham is also a part-time writer and columnist and his articles, opinions and interviews feature in various Brand & Marketing forums, portals and publications such as Campaign India, agencyfaqs, exchange4media, mxmindia, Brand Equity, 4Ps etc. He was also a speaker at the World Brand Congress, Mumbai in 2010 and the Great Indian Marketing Summit in 2012. Abraham was also one of only eight “Futurist CMO” Hall of Fame inductees from across India for 2011-12.
Abraham is a Bachelor in Commerce from Loyola College, Chennai and a Post Graduate Diploma Holder (MBA) in Marketing & International Marketing from the School of Communication & Management Studies, Cochin.At Thomas Cook, Abraham’s mandate as Head of Marketing, is to lead the Group’s brand building efforts as well as support and grow individual lines of business in line with existing and emerging opportunities.