onefinestay, the world’s first unhotel, has announced the appointment of Matt Turner as VP Marketing.
He is charged with leading a global marketing strategy to accelerate onefinestay’s rapid growth and support its further city launches, with a particular focus on building digital campaigns and increasing online presence.
With experience leading one of Europe’s largest digital marketing programmes at BSkyB, Matt’s appointment marks a significant milestone for the company, and is a clear statement of its commitment to building awareness of its unique service globally.
onefinestay redefines city travel: live like a local by staying in a distinctive home while the owner is out of town, but with all the comforts and conveniences of a hotel. Guests enjoy 5* linens, fluffy towels, luxury toiletries and even an iPhone for the duration of their stay, while members earn an extra income from their home at times when it would otherwise stand vacant.
Matt will oversee marketing at onefinestay, and is charged with establishing multiple channels to international guests, as well as raising awareness among homeowners. Matt will look to improve onefinestay’s performance in both digital and traditional media, as well as developing promising new channels such as mobile and partnerships.
Matt joins onefinestay from BSkyB, where as the Director of Online Sales & Marketing he led one of the largest digital sales and marketing programmes in Europe. In that role, he managed all key digital channels and the full online sales journey, launched a new smartphone platform, and took a pioneering approach to real-time advertising, in which Sky has become a leader. Previously, Matt was Director of Digital Acquisition at American Express UK, and prior to that had general management roles at American Express, BT, and several US-based start-up companies.Matt Turner said of his appointment, “I’m thrilled to be joining such an exciting, vibrant business and high-calibre team. I’m looking forward to working with them to further refine an incredibly unique and compelling product, and helping to roll it out on a global scale.”