Bench Events has appointed Mala Patel to spearhead the development and launch of new events.
Several new shows and conferences are planned, the first of which is the Morocco Tourism Investment Forum, taking place 15-16 April 2013 in Casablanca.
This inaugural event, designed to attract the most prominent inbound investors, operators and developers, will establish links to key players in the industry and stimulate investment into tourism in Morocco.
Mala Patel has over a decade of experience running high profile international conferences attended by top diplomats, politicians and business leaders. She is an expert at delivering on many different formats of business-to-business events and has led the logistics team for hosted buyer events as well as large scale conferences with over 2,000 attendees, with multiple streams, large exhibitions and several networking receptions.
Prior to joining Bench Events, Mala worked for a leading public policy company and managed a variety of public sector, not for profit and private organisations including: The British Chambers of Commerce, CBI, The Youth Justice Board for England and Wales, The Guardian, The Royal College of Midwives and Environment Agency. Dignitaries who have featured in Mala’s events include Rt Hon David Cameron MP, Rt Hon Alastair Darling MP, Cherie Blair, Sir Trevor McDonald, Jon Snow, Lord Sebastian Coe OBE and Martha Stewart, to name a few. In 2010, a conference she successfully managed to keep running during a period when London came to a complete standstill in heavy snowfall won, ‘Triumph in the face of Adversity’ at the UK Conferences Awards. Preceding this, Mala led a team delivering hosted buyer events and conferences across Europe.
Jonathan Worsley, Chairman of Bench Events, said: “Mala has built a reputation, delivering seamless projects. She joins Bench Events to develop new events with a focus on the African and Middle Eastern markets. I am very much looking forward to working with her.”Bench Events is one of the organisers and founders, alongside Questex Travel + Hospitality, MEED Events and the British Hospitality Association of several well-known conferences for the hotel investment industry including Berlin (IHIF), Dubai (AHIC), Nairobi (AHIF), Istanbul (CATHIC), Casablanca (MTIF), Sochi (RHIC) and London (BHTS).