The appointment was officially announced during the last meeting of the group in New York City.
Mr Magnani has been working in the tourism industry for over 30 years. He started off as the Director for the UK and Ireland regions of the Italian Tourist Board. After seven years, he moved on to the North American region, where he created the Italian Travel Promotion Council (ITPC), which comprises the most relevant US tour operators promoting Italy as a destination. Between 2005 and 2009 he was Director General of the Italian Government Tourist Board in Rome. During this time, Mr Magnani headed a number of successful and innovative tourism campaigns before returning to New York City to serve as Director of the Italian Brand Marketing Unit for the Minister of Tourism.
As the US OG’s new Chairperson, Mr. Magnani takes on a significant responsibility due to the critical relevance of the American travel market for Europe. According to the United Nations World Tourism Organization (UNWTO), Europe tallied more than half of all international tourist arrivals in 2012, or 535 million foreign visitors. With 20.6 million visitors from the U.S., Europe is expected to maintain its dominant status despite growing competition from emerging destinations.
The US OG recently reprised its popular Transatlantic Conference in New York City after a three-year pause to explore brand Europe’s pathways to future growth. The conference presented market analysis, trends and perceptions, and focus on aspects of the ETC’s European Commission-funded “Destination Europe 2020” strategy for sustaining Europe’s position as the world’s number one tourist destination.