John joins from Virgin Holidays, where he was Purchasing Director, after a career spanning nearly three decades working for a number of widely respected tour operators within the industry, including Airtours, Crystal and Cosmos Holidays. He has also held posts on several travel advisory boards including Chairman of the Caribbean Tourism Organization’s UK chapter.
John will continue to be based in London and report to Martin Jones, GTA’s Senior Vice President for Global Sourcing and Product Development. Martin says: “GTA has already built a strong reputation for offering great beach holidays around the world, thanks to existing and new partnerships like that with Onyx Hospitality Group.
“As our new Vice President for Beach Sourcing, John will take it a step further, applying his influence and vision to the work already done and use his insight into market trends to implement an ambitious purchasing strategy. He will help ensure that GTA maintains its position in this highly competitive market.”
John Taker says: “Virgin Holidays has long held a reputation as the choice for consumers seeking a beach holiday. It has been a privilege to work alongside such knowledgeable management and the wider team, but after more than a decade I am looking forward to this new opportunity and the next stage of my career.”