Tourism Australia has today confirmed that Lisa Ronson will be joining Australia's national tourism organisation as its new Chief Marketing Officer.
She replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year.
Ms Ronson joins Tourism Australia from Westpac, where she is currently the financial services company's Head of Marketing Services.
Lisa has 18 years marketing experience, in a career which has seen her hold senior brand marketing, advertising and sponsorship roles working across a range of diverse industries and global brands, including David Jones, Telstra, Visa International and Carlton and United Breweries.
Tourism Australia Managing Director, John O’Sullivan said Ms Ronson's work with high profile, national and international brands as well as her extensive digital experience had been key factors in her appointment.
Ms Ronson will commence her new position in February 2015 but will conduct a proper hand over with Mr Baker before he departs Tourism Australia at the end of January 2015.