Grand Lucayan, an award-winning, classic Bahamian resort, announced the addition of Jean Anderson as Marketing Manager for the iconic Grand Bahama Island property.
Anderson will work from the headquarters in South Florida to develop effective sales, marketing and branding strategies with a focus on the North American market. She will also oversee marketing efforts for both consumer and travel trade markets and act as a liaison between the property and valued third party partners.
“Jean’s in-depth understanding of the Caribbean and expertise working within the hospitality industry make her the ideal candidate to join the Grand Lucayan family,” said Tom Anderson, Chief Marketing Officer for Grand Lucayan, Bahamas. “We take pride in our knowledgeable and accomplished marketing team and are thrilled to enlist Jean’s skills and proven track record to continue growing the Grand Lucayan brand.”
With nearly a decade of marketing experience with a focus on the hospitality industry within the Caribbean, Anderson brings valuable insight to her new position. Prior to joining Grand Lucayan, she held multiple titles with the Carlson Company, including Group Sales Coordinator for Radisson Resorts in Aruba and Saint Martin, Sales and Marketing Coordinator for the Radisson Aruba Resort, Casino & Spa and, most recently, Marketing Manager for the Radisson Aruba Resort, Casino & Spa. During her time with the Carlson Company Anderson successfully managed promotional marketing and brand strategy, public relations, guest and interdepartmental communications and sales team processes. Prior to that, Anderson held the titles of Marketing Coordinator, Brand and Promotions Associate and Brand and Promotions Contractor for various divisions of Tribune Media, one of country’s leading multimedia corporations.