Rob is the Principal of New York-based Meetings and Hospitality Insight, Inc and former Editorial Director of Successful Meetings magazine and Meeting News. In his previous role, Rob not only oversaw the content of both publications, but also created the content for the annual MeetingWorld conference and tradeshow. He also helped to create the branded website, Meetings Industry Megasite at www.MImegasite.com.
MHI offers a unique service whereby front-line department employees are taught to observe the changes, emerging trends, and unique experiences taking place among meeting groups coming through the property/destination. This will, in turn, prepare the ground for regular "knowledge transfer" sessions between the customer-facing departments and the marketing/PR teams. Marketing/PR can then use that front-line intelligence to position the property as a valuable source of ideas to media outlets, resulting in more coverage for the property, and also create more effective content for the brand's own publications, e-newsletters, etc.
"Rob's presence and status in the meeting industry in perfectly aligned with PHG's vision of creating a comprehensive set of services the support The Total Meeting Experience. We welcome him with open arms and look forward to his participation as we continue to service a growing number of meeting providers," said Neil Pompan, President of PHG, Inc.
"I've spent my entire career finding and telling stories so that those who work in meetings and hospitality can do their jobs better," Carey says. "Now, being part of PHG allows me to help meeting facilities and destinations consistently discover the stories in their midst that set them apart from the competition."