Having watched the Vienna Experts Club International (VECI) go from strength to strength in seven European countries, the Vienna Tourist Board has now rolled out the popular venture worldwide.
Club membership has been available to travel industry professionals all over the world since the start of 2013, opening up an excellent opportunity for them to find out more about the Austrian capital.
Employees of travel agencies and tour operators from around the world offering trips to Vienna have been eligible for club membership since January 2013. Since then the number of members has increased to about 11,600, with 37 countries now represented. The first month alone brought more than 220 new registrations.
The club gives its members the chance to discover precisely what Vienna’s new and traditional attractions have to offer when they visit the city. The move gives even more travel industry professionals an unprecedented insight into what makes the city tick, so that they in turn can sell and market trips to the Austrian capital. Among the concessions granted to members are free admission to museums and sights, as well as opera tickets. Vienna Experts can also look forward to discounts at bars, restaurants and various leisure attractions. As a special incentive, the capital’s hoteliers have put together a range of attractively priced packages. These are advertised in regular newsletters and posted on the club website at www.viennaexpertsclub.at where members can find out about all the latest events and browse the countless attractions that Vienna has to offer. As part of the global expansion, the Vienna Experts Club International website has been revamped to include an online training program. The new website went live at the start of 2013 in five languages (English, French, German, Italian and Spanish). The Vienna Tourist Board also hosts club events in its target markets, and regularly invites VECI members to attend special functions and presentations.The Vienna Tourist Board founded the Vienna Experts Club International in 2006 for the German market, before going on to include France, Italy, the Netherlands, Spain and Romania. It has established itself as a genuine success story, welcoming more and more new members all the time. By founding the Vienna Experts Club International the Vienna Tourist Board set new standards in B2B communications, and the decision to open up membership to travel industry professionals worldwide is further confirmation of its trailblazing role in this area.