The German National Tourist Board (GNTB) has launched a new website for the bicentenary of Richard Wagner’s birth.
Visitors with an interest in culture can now find information on special events during the anniversary year and on Wagner’s life and work at www.germany.travel/wagner.
Entitled ‘Music is the language of passion’, the new microsite is available in German and English and features an interactive map to help travellers follow in the footsteps of Wagner. The 13 towns and cities in Germany most closely associated with Wagner’s life and legacy are marked on the map and profiled in the context of the great composer. “Richard Wagner is one of Germany’s most famous composers and his music delights audiences all over the world. The new Wagner website gives travellers a compelling insight into the composer’s life and provides information on a whole host of events marking the anniversary year. This makes the Wagner microsite an invaluable tool for planning a tour of the places where Wagner lived and worked,” says Petra Hedorfer, Chief Executive Officer of the GNTB.
Key PR theme – 200th anniversary of Richard Wagner’s birthThe new Wagner microsite is part of the GNTB’s worldwide sales and marketing campaign promoting the key theme ‘200 Years of Richard Wagner’. On 22 May 2013, it will be exactly 200 years since the great German composer was born. Wagner left behind a legacy of more than 100 compositions and his operas became famous all over the world. The GNTB, together with strategic partners and a number of towns, cities and regional marketing organisations, is using the anniversary as an opportunity to put the international spotlight on attractions and events in places associated with Wagner. The main focus is on Leipzig (Wagner’s birthplace), Dresden, Eisenach, Munich, Nuremberg, and, of course, Bayreuth. These towns and cities are commemorating the illustrious composer with themed guided tours, exhibitions and performances of famous Wagner operas such as ‘The Fairies’ and ‘The Mastersingers of Nuremberg’. Among the highlights are the Richard Wagner Festival in Leipzig from 16 to 26 May 2013, a birthday concert at the Semper Opera House and the Tannhäuser Cycle at Wartburg Castle. The GNTB had already provided detailed information on Richard Wagner and these special events ahead of the anniversary year: GNTB press tours gave international journalists a comprehensive picture of Wagner’s life and work, and the anniversary year was promoted to industry representatives and buyers at B2B events around the world as well as at the Germany Travel Mart and the 2012 ITB in Berlin.