This month sees the launch of the Tunisian National Tourist Office’s (TNTO) first European advertising campaign.
Designed to encourage visitors from across Europe to rediscover the destination, which is just a two to three hour flight from most UK airports, the campaign highlights the depth of Tunisia’s tourism offering and is scheduled to run across a range of broadcast, outdoor, print and online outlets until the autumn.
Showcasing the country’s fascinating history, ancient archaeology, white-sand beaches and world-class leisure activities, the adverts use CGI images to emphasise the variety of experiences that can be enjoyed in Tunisia in just one day. With this technology, visitors are shown playing golf in the ancient ruins of El Jem, while the Ksours of Tataouine appear on the stunning beaches of Djerba.
Tunisia has made great progress towards democracy and aims to recover its 2010 tourism visitors high. In fact, figures from March 2013 show a 1.4 per cent increase in UK visitors compared to March 2010 and figures for the first quarter of 2013 are already 20 per cent higher than at the same time last year.
“We are very excited about the launch of this European-wide campaign and I feel confident about its potential impact on consumers. Initial feedback is promising and encouraging,” says Wahida Jaiet, TNTO Director for the UK and Ireland.“Since tourism started in Tunisia in the early 1960s, the destination has managed to overcome all sorts of crises. Tourism figures for 2013 are looking strong and we hope that with the aid of our campaign and our partners’ commitment, we can look forward to welcoming more visitors from the UK and the rest of Europe,” continues Jaiet.