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Seychelles Tourism Board Signs Agreement with Forward Keys

  • Published by Vedat
The Seychelles Tourism Board has recently signed an agreement with the Market Research Company - Forward Data, providing strategic information and consulting to Decision-makers in the Tourism Industry (Destination Management Organizations, Hotels, Resorts…).

From now, and thanks to the Marketing Intelligence service - ForwardKeys, the Seychelles Tourism Board can monitor every week the air reservation trends and to anticipate future inbound arrivals to Seychelles for all strategic source markets, such as France, Germany, Italy, Switzerland, United Kingdom, Scandinavia, South Africa, Russia, the Americas and China.

Information provided by ForwardKeys, thanks to its exclusive worldwide air reservation database - daily fed by the main Global Distribution Systems (GDS), will help the Seychelles Tourism Board to optimize marketing investments and be in the closest contact to the market trends.

It is important to follow and monitor the market trends as it helps and provides important data to the management and the marketing team as they work on their marketing strategy per respective markets. This signing is an important milestone for the Tourism Board in its endeavour to ensure that the appropriate tools and data are made available for the use of its core team members said Elsia Grandcourt, CEO of the Seychelles Tourism Board at the signing.
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