In the campaign launch, Mayor Mancera was joined by the Minister of Tourism Claudia Ruiz Massieu as well as other authorities at both the federal and local level.
The colorful and dynamic campaign is aimed at North American travelers and promotes the diverse offerings of the country on a global scale; it is particularly targeted to attract more leisure tourists to Mexico City. Its stunning visuals include images of visitors’ memories of the country, including some of Mexico City’s must-see sites such as Chapultepec Castle.
The “Live it to Believe it” marketing promotion includes highly visible spots within electronic media, newspapers, magazines, as well as numerous familiarization visits. By utilizing traditional and digital platforms, Mexico City hopes to showcase a destination that is equal parts style and substance, business savvy and holiday-haute.
“This City is certainly a ‘Live it to Believe It’ destination, full of magic, symbolism and warm people. Visitors leave with a sense of revelation, be it about the culinary scene, the rich historic attractions located within the heart of a modern metropolis, the quality of the numerous museums, and the diverse range of accommodations,” said Mayor Mancera. “This campaign will play an important role in catapulting the destination’s tourism sector to the forefront of the minds of discerning travelers, and we are pleased to be working together with Federal authorities in this joint promotional effort.”
For the first quarter of 2013, visitors from the United States and Canada were the top two markets for the country. Most recently, MasterCard released its Global Destination Cities Index that stated Mexico City will welcome approximately 3.1 million visitors in 2013, making it the leading destination in the region.