An existing partner of Sydney Festival, The Star is aiming higher as it steps up to become the Principal Partner from 2014, supporting one of Australia’s most significant cultural events.
Following an $870 million redevelopment, The Star will leverage its award-winning restaurants, hotels and events and entertainment venues to enrich and enhance the much anticipated Festival for all Sydneysiders, plus interstate and international visitors. From pop-up bars atop its recently opened Event Centre rooftop overlooking the Sydney skyline, to performances and special events in its live venues including the Sydney Lyric, Marquee and Rock Lily, the plans for January should leave Sydney in much anticipation for what is in store.
The synergies extend beyond branding, however Echo Entertainment CEO, John Redmond believes the partnership will contribute to a truly spectacular experience for Sydney-siders in January, as well as a driver of international and interstate visitation: “While The Star has been involved with Sydney Festival for some time now, we are thrilled to be increasing its support in becoming the Principal Partner of this iconic, much loved and very valuable cultural celebration.”
The Star’s cultural credentials span various venues, international acts and celebrated shows, with the Sydney Lyric playing host to everyone from Al Pacino and Kevin Spacey (in Richard III) to Stevie Wonder and Elton John. The new state-of-the-art Event Centre played host this year to the coveted Australian Academy Cinema TV Awards and the Prix de Marie Claire awards.