Tourism Australia is enlisting the culinary expertise and story-telling skills of some of the world's most famous chefs to give international food lovers a taste for a holiday Down Under.
India's Sanjeev Kapoor, Canada's John Placko, Hong Kong's Nicholas Tse and New Zealand's Al Brown are some of the internationally renowned culinary figures helping to elevate Australia's standing on the world culinary map.
The latest project is 'John Torode’s Australia', which is airing in the UK from this week. The new TV show sees the Australian born chef, who moved to the UK in 1991, retrace the flavours of his childhood growing up in Australia, meeting some of the people and visiting places that shaped his early memories and inspired his passion for food.
Highlights of the ten-part series include John cooking for the Bronte Nippers on the beach in Sydney; spear fishing with the Walker Brothers in Tropical North Queensland; diving for abalone with Rob Pennicott off Bruny Island, Tasmania; cooking in the Barossa with Maggie Beer; and learning to surf at Torquay in Victoria.
Tourism Australia chief marketing officer Nick Baker said the new UK TV series combined the same themes of 'people, place and produce' which would underpin an upcoming push on food and wine -part of the agency’s global ‘There’s Nothing Like Australia’ consumer marketing campaign.
In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia is evolving its global campaign with the idea of Australia as the world’s greatest restaurant – Restaurant Australia.