Sharjah made a strong and successful debut at the COTTM Beijing (Chinese Outbound Travel and Tourism Marketing) exhibition held in the Chinese capital from April 9 to 11, 2014.
On the sidelines of the 3-day exhibition, HE Mohamed Ali Al Noman, Chairman, Sharjah Commerce and Tourism Development Authority held extensive meetings with top Chinese officials and tourism industry leaders in an effort to strengthen bilateral tourism relations and exchange and explore new avenues of cooperation and growth.
Al Noman said that he was pleased with the response Sharjah had received during its debut at the COTTM Beijing exhibition showcasing the best that it has to offer to the fast expanding Chinese and Asian tourism market. The Emirate attracted extraordinary attention of Chinese tourism industry players, investors and media.
“As the Cultural Capital of Arab and Islamic world and as a complete tourism destination distinguished for its heritage, rich cultural diversity and fascinating tourism landscape, world-class infrastructure and leisure options, Sharjah offers Chinese and Asian travelers and investors an attractive and distinct choice,” emphasised the SCTDA Chairman.
The meeting ended with a promise to proactively follow up the agenda and consider an MOU (Memorandum of Understanding) between both parties to see the initiatives come to fruition.