President of Honduras, Juan Orlando Hernández, has declared tourism to be a national priority.
This declaration has many elements that will undoubtedly energize tourism in the country, considering that it combines sectors engaged in tourism with accompanying priorities such as regard for public safety, protection of the country's natural and archeological wealth, maintenance of the nation's living cultures and protection of the environment.
Domestically, one of the most important points about the decree is seeing to it that tourism centers are free of violence of any kind, and government agencies responsible for security, airports and immigration have committed themselves to accomplishing this goal effectively.
In addition to the privileged geographic location of Honduras, the country boasts two wharves for Caribbean cruise ships and is about to open a third; in addition, it has four international airports close to strategic tourism points whose enhanced competitiveness will facilitate the arrival of tourists by air travel.
But this strategy cannot be removed from the world environmental context, and for this reason Honduras has set for itself the goal of becoming an area for sustainable tourism, in keeping with the parameters of the United Nations' World Tourism Organization (WTO), by signing this institution's golden book, in which the conditions for fulfillment are set forth; in tandem with this undertaking, sustainable tourism will also become part of government policy in the National Plan, in this way providing support for the Tourism Sector's Strategy of adaptation to, and Mitigation of Climate Change.
At present, 300,000 Honduran families benefit from tourism, bringing considerable revenues into the country's economy, and with this decree short-, medium- and long-term estimates are more than promising in economic and social terms, considering that an increase in job creation on environmentally friendly terms is anticipated, as well as improved protection of the country's cultural heritage.
These goals are ambitious but achievable, because Honduras has got what it takes to make this project into a reality that, combined with the government's political will and the support of the tourism sector, will transform this into one of the pillars of the nation, enabling it to share with you one of the most beautiful places on earth.