W Hotels Worldwide, and burn®, The Coca-Cola Company’s globally leading energy drink, today announced the launch of their joint label’s first-ever music release during the World’s Top Electronic Dance Music Summit in Ibiza.
“W Hotels has long had a passion for supporting emerging music talent, and for the first time ever, music lovers around the world can experience the newest cutting-edge sounds emerging from the DJ Lab,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “From the beaches of Koh Samui, where this year’s Lab took place, to the sound systems and personal devices of our guests and loyalists, W, together with burn and the program’s premier music mentors, is able to further showcase these rising DJs to a truly global audience.”
The debut EP showcases original work from the six emerging DJ/Producers who were selected to participate in last year’s W Hotels & burn DJ Lab program. Launching today, music fans around the world can download the DJ Lab EP exclusively on Beatport.