UNWTO Secretary-General, Taleb Rifai, met with Ethiopia’s President Mulatu Teshome, Prime Minister Hailemariam Desalegn, Deputy Prime Minister Demeke Mekonen, and Minister of Culture & Tourism, Amin Abdulkadir, to address the advancement of tourism in Ethiopia.
“Ethiopia is endowed with rich historical relics which, combined with the hospitality of our people, make it viable for tourism. The government has lined up abled professionals to work within the industry and there is the right political will in place to contribute towards tourism”, said President Mulatu.
The Government of Ethiopia is currently implementing a number of strategic measures to further develop the country’s tourism sector, including investment in infrastructure and capacity building on destination management and product development, through the recently established Tourism Transformation Council.
“The Tourism Transformation Council aims to build on Ethiopia’s natural, historical and cultural resources to strengthen the tourism sector, identify pressing value-chain gaps and intervening to allay these gaps based on tangible and scientific studies jointly with the private sector and the international tourism community. Together, we will work hand in hand to make tourism one of the leading economic sectors of our country and Ethiopia a top destination in Africa”, said Mr. Desalegn.
UNWTO and Ethiopia have agreed to reinforce their collaboration in the areas of tourism statistics, sustainable tourism development, public-private partnerships and marketing strategies, as defined in an agreement signed by Mr. Rifai and the Minister of Tourism and Culture of Ethiopia, Mr. Amin Abdulkadir.