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PATA Launch Learning Programme in Guilin

  • Published by Ozgur Tore

The Asian Development Bank (ADB) in partnership with the Guilin Institute of Tourism (GIT) and the Pacific Asia Travel Association (PATA) are launching ADB-Phnom Penh Plan (PPP) for Development Management Learning Programme on “Tourism Management in the Greater Mekong Subregion.”

The five-day training programme will be held on October 13-17, 2014 at GIT in Guilin, Guangxi, China. Guilin is China's most picturesque region and has long been one of the world's most famous travel destinations.

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The learning programme aims to demonstrate to participating GMS middle level civil servants how to strengthen their competencies to develop and implement functional and strategic tourism interventions (policies, programs, and projects). It aims to develop participants’ abilities to analyse tourism issues and their implications for value chain analysis; provide best practices and failure case studies in tourism planning and management for poverty alleviation; and broaden appreciation of participants in tourism planning and management, project design and implementation, community-based tourism, designing pro-poor interventions, and using technology in tourism marketing and knowledge dissemination.

For further information, please visit http://www.pata.org/events/adb-ppp-tourism-management-in-the-gms-learning-programme.

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