Texas Tourism has revealed that UK visitor figures to Texas totalled 226,000 in 2013; an additional 68,000, which is 43% up on the previous year.
The United States as a whole experienced a 1.9% increase in UK visitors which is the first increase since 2008. Texas now boasts a 5.9% overall market share.
The UK is Texas's largest overseas market and in 2013 British visitors spent nearly $245million USD whilst in the state.
Texas benefits from nine daily direct flight services from London to Dallas- Fort Worth, Houston and Austin, with British Airways, United Airlines and American Airlines.
The most popular activities in Texas for UK visitors were, in order of popularity, shopping, sightseeing, experiencing fine dining, visiting small towns or countryside, historical tourism, visiting national parks, art galleries and museums, sporting events, guided tours and nightlife.
Tommy Woods, Texas Tourism's European Marketing Specialist said, “This impressive increase in visitor arrival figures demonstrates that the huge range of holiday experiences on offer, as well as exciting year-round unique Texan adventures, continue to attract visitors from the UK.
“We are hugely thankful to the travel trade and media for the ongoing support and look forward to meeting with them during World Travel Market, not only to help build their business but to spread the word about all that the Lone Star State has to offer international visitors.”
Texas Tourism will be at Booth NA350B in the Brand USA Pavilion at World Travel Market.