According to a new study from the Reputation Institute, Canada is the top country in the world to visit, live in, study and attend or organize events.
A beautiful and enjoyable country, friendly and welcoming people, contributions to global culture and safe environment were key drivers in the rankings.
The 2014 Country RepTrak™ report ranked Canada as the country with the No. 2 best overall reputation in the world, after three consecutive years holding the top spot.
The Reputation Institute, which operates in 30 countries, is known as the world’s leading reputation management consultancy. The 2014 Country RepTrak™ report is based on the online answers from 26,000 consumers in the G8 countries and focuses on the 55 countries around the world with the highest GDP. Trust, esteem, admiration and good feelings the public holds towards these countries, as well as quality of life, safety and attention to the environment are all major factors in the results. According to the Reputation Institute, there is a clear correlation between a country’s reputation and the income it receives from tourism.