The first of three new films by the South Australian Tourism Commission aimed at encouraging visitors to Adelaide during the Cricket World Cup premiered in New Delhi today.
The film stars Indian Cricketer Ajay Jadeja and encourages Indians to visit South Australia when we host the opening game of the ICC Cricket World Cup – a blockbuster limited overs cricket match between arch-rivals India and Pakistan on February 15, 2015.
Deputy Premier John Rau is in India for a trade mission and launched the film today.
The first film shows South Australia through the eyes of Ajay Jadeja and his son on their recent visit and features key attractions in Adelaide, the Barossa, Kangaroo Island and the Adelaide Hills.
It captures moments that can be enjoyed in the peace and tranquillity of South Australia’s regions, showing how close they are to Adelaide and how easy it is for people to enjoy the same experiences.
Comscore data released in 2013 shows the total online video audience in India has grown 74 percent to 54 million unique video viewers in India per month. YouTube is ranked as the top online video website in March 2013 with 31.5 million unique viewers per month.