After holding steady to the top spot in the Anholt-GfK Nation Brands Index for the past five years, the US lost its top position.
The US has been knocked off by Germany, which has been named the most popular country among 50 developed and developing nations.
For the report, researchers conducted 20,125 online interviews across 20 countries on overall topics like culture, people, tourism, exports, governance, immigration and investment.
The study measures global perceptions of each country.
While the US maintained top scores in areas like creativity, contemporary culture and educational institutions, respondents penalized the country for its role in global peace and security, placing it 19th out of 50 in this category.
Germany, on the other hand, achieved the largest overall score on the index in part for its sports prowess.
“Germany appears to have benefited not only from the sports prowess it displayed on the world stage at the FIFA World Cup championship, but also by solidifying its perceived leadership in Europe through a robust economy and steady political stewardship,” said policy advisor Simon Anholt.
The also country scored high in areas of honest and competent government, investment climate, and social equality.
The top 10: