The Canadian Tourism Commission (CTC) says international arrivals to Canada climbed 3% in 2014. “It was a good year, with 17.1 million international visitors coming to Canada, a 3% rise on the previous year. That positive news is tempered slightly by the knowledge that Canada has not reached its full potential: our tourism growth is below the global average of 5% recorded by UNWTO”, says the latest Tourism Snapshot of CTC.
The latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department reveals:
CTC’s overseas markets were the trailblazers in 2014, clocking an overall 11% year-on-year surge in arrivals to Canada, including 9% growth in December 2014.
Canada was the place to be in December 2014 for more than 1.1 million global travellers—a 6% rise on the previous year—which was the highest visitor total ever recorded for that month.
Rises in air travel (7%) and automobile trips (4%) meant that the overall total for US overnight visitors in December 2014 was higher than 783,000, up 5% on December 2013.
Looking at 2014 as a whole, Americans made 12 million overnighters to Canada, a slight 1% improvement on 2013.
The Australia market was a big mover and shaker in December 2014, with 14% more Aussies than the previous year taking a Canadian vacation.
In CTC’s Asian markets, the year closed with four tales of success, as visitor numbers rose in December from China (20%), India (13%), Japan (16%) and South Korea (9%).
The Mexico market had a strong finish to 2014, with a 12% boost in travellers to Canada.
More than 482,000 French travellers crossed the Atlantic to Canada in 2014, the highest yearly total on record for that market.
France was one of five CTC markets—Australia, Brazil, China and India were the other four—to enjoy a record-breaking 2014 in terms of visitor numbers.
CTC’s secondary markets had highs and lows in December 2014: although visitors to Canada soared from Taiwan (45%), Hong Kong (20%), Italy (14%) and Spain (7%), they dipped from the Netherlands (-0.1%) and Switzerland (-4%).
Hearth and home appealed to Canadians in the first month of winter, as outbound travel dipped 1% in December to 2.3 million trips.
Canadians took 33.5 million outbound trips in 2014, up 2% on the previous year.
The year ended with renewed optimism for Canadians. The Index of Consumer Confidence, released by The Conference Board of Canada, rose 6.3 points in December to end 2014 at 88.9.
Americans felt more certain of the futures in December 2014. The Conference Board Consumer Confidence Index climbed 2.1 points to 93.1.