Newlink Group, an internationally recognized consulting firm, announced the continued growth of its Tourism practice with the most recent addition of Amadeus IT Group to its roster of impressive clients within the category.
Amadeus, the leading technology provider for the global travel industry, appointed Newlink this month to handle public relations in key markets in South America, Central America and the Caribbean.
Newlink’s role is to provide strategic communications services for Amadeus in Mexico, Colombia, Ecuador, Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico and Dominican Republic, among others. With the goal of amplifying the company’s share of voice and reputation in the region, Newlink will support with efforts geared towards the media, industry sector and consumer.
“Newlink’s vast experience in the travel industry, regional coordination capabilities and experience with travel tech clients made them the ideal partner for Amadeus,” explained Andre Shirai, Marketing and Product Director for Amadeus in Latin America. “We are pleased to have them as part of our global agency network to support these priority markets for the company,” he added.
“With offices in several key markets, a wealth of knowledge of the Latin American region and vast experience in the travel and tourism industry, Newlink is delighted to work with Amadeus in strengthening its positioning as an innovative leading IT company in the industry,” said Sergio Roitberg, CEO of Newlink. “Our Tourism practice leader, Teresa Villarreal, is an industry veteran who has collaborated with numerous clients leading to various success stories.”
On March 7, 2016 in celebration of its 18 years, Newlink underwent a rebranding and launched its new website. The agency also recently welcomed Cynthia McFarlane as Chief Strategy Officer & Managing Partner.