Eurostar, the high speed rail service between the UK and mainland Europe, will be very busy during the Euro 2016. The company reports strong forward bookings for the Euro 2016 tournament as football fever kicks in.
With direct high-speed Eurostar services to the main host cities including Lille, Paris, Lyon and Marseille, nearly half a million passengers from across the UK are scheduled to travel during the tournament.
Over the last few weeks Eurostar has seen a surge in ticket sales, with June 10th proving to be the busiest day as the hosts open the tournament in the Stade de France in Paris. With the successful introduction of Eurostar’s new fleet of e320 trains at the end of 2015, football fans can now connect to the free onboard wifi and entertainment system to follow their team whilst on the move.
Travellers remain cautious following the terrorist attacks in Brussels and demand is dampened.
The impact has been particularly evident in international markets with Eurostar reporting a slowdown in travellers from the US and Asia. As a result, passenger numbers in the first three months of the year were 2.2 million, a 3% reduction on the same period last year (2.3 million: Q1 2015) and sales revenues were 6% lower year on year (£201 million Q1 2016: £215 million Q1 2015).