Emirates airline has signed a five-year branding deal with Formula One.
Emirates Chairman Sheikh Ahmed bin Saeed al-Maktoum said that the deal has an annual value of at least $10m.
The Emirates logo will now be displayed on Formula One circuit bridges, course grounds and in team paddocks, starting with the Malaysian Grand Prix in March.
Formula One boss Bernie Ecclestone, who was present at the signing ceremony in Dubai, said the deal would "lend strong support to Emirates’ ambitious expansion plans".
The sponsorship deal includes 15 races this season starting in Malaysia, and historic circuits such as Silverstone in the UK and Monza in Italy. But it will not sponsor the Australian, Monaco, Bahrain or Abu Dhabi Grand Prix.The airline's total sports sponsorship is valued at 1bn dirhams this year, Sheikh Ahmed said.