Australia’s largest hotel and resort group, Accor, has signed a partnership agreement with Great Golf Courses of Australia (GGA) to provide a range of inspiring golf itineraries to showcase the best of Australia.
The agreement was announced today at Australian Tourism Exchange (ATE) in Sydney.
Worth an estimated $26 billion annually, the international golf tourism market is a lucrative business that Australia is well placed to exploit, with its extensive range of world-class courses and its high-profile international golfers, highlighted by Adam Scott’s recent triumph in the US Masters.
Great Golf Courses of Australia profiles and provides access to Australia’s leading golf courses, as well as providing a comprehensive and centralised resource for golfers, media and trade to access information on Australia’s leading golf courses and iconic golf tourism experiences.
The partnership will involve the two groups promoting and selling golf itineraries in a wide range of potential markets, including the Americas, Europe and particularly Asia, where Accor is the largest hotel operator.
Accor and GGC will develop itineraries for golf enthusiasts providing an opportunity for individuals, incentive groups and special events to combine the best of golf with outstanding resorts and destinations.
Tourism Australia Managing Director Andrew McEvoy said that Great Golf Courses of Australia had come a long way since its launch 18 months ago and the new partnership with Accor represented a key milestone.
"Accor represents an excellent playing partner for Great Golf Courses of Australia - not only are they one of the leading hotel groups in Australia, but they also boast some of the country's top golf courses, alongside quality accommodation.
"Bookings through Great Golf Courses of Australia are already running at 200 rounds a month, with group bookings from China, Korea, New Zealand, Singapore, Canada, USA, Japan, UK, Denmark, Germany, and even Finland. Accor will undoubtedly take this to a new level. This is an ideal match up and one which I think has the potential to further integrate golf into the broader, visitor experience."
Accor Golf Resorts
* Quay West Magenta Shores & Magenta Shores Golf Club - (Designed by Ross Watson)
* Grand Mercure Cypress Lakes & Cypress Lakes Golf & Country Club - (Designed by Steve Smiles)
* Mercure Kooindah Waters & Kooindah Waters Golf Club - (Designed by Ross Watson & Craig Parry)
* Grand Mercure The Vintage & The Vintage Golf Club - (Designed by Greg Norman)
* Fairmont Resort Blue Mountains & Leura Golf Club
* Novotel Forest Resort Creswick & Creswick Golf Club - (Designed by Tony Cashmore)
* Mercure Portsea Golf Club & Resort & Portsea Golf Club - (Designed by Sloane Morpeth)
* Pullman Port Douglas Sea Temple Resort & Spa & The Palmer Sea Reef Golf Club– (Designed by Michael Wolveridge)
* Mercure Capricorn Resort & Golf Club – (Resort Course Designed by Peter Thompson & Championship Course by Carl Litten)
* Novotel Twin Waters & Twin Waters Golf Club – (Designed by Peter Thompson & Michael Wolveridge)
* NovotelBarossa Valley Resort & Tanunda Pines Golf Course ((Designed by Murray Crafter)
WA* Novotel Swan Valley Vines & The Vines Golf Club – 2 x courses The Ellenbrook and The Lakes
* All Seasons Sanctuary Golf Resort (Designed by Michael Coate)