Turkish Airlines approaches to Sports Sponsorships in a ground breaking way with “Eye of The Fan”.
Basketball fans get exclusive behind the scenes view of Turkish Airlines Euroleague Final Four in London through “Eye of The Fan”.
Following the popularity of the basketball at last year’s Olympics, the Turkish Airlines Euroleague Final Four was held in London’s O2 Arena between May 10 – 12. As the Champions League in football, the Final Four crowned this year’s best basketball team in Europe.
Serving more than 200 destinations worldwide, Turkish Airlines' online community consists of multitudinous users from all over the world. “Eye of The Fan” was created to make a great basketball content available to all of the fans. Basketball fans got an exclusive behind the scenes view of one of the biggest sporting spectacles in Europe as the Turkish Airlines Euroleague finals hits London. Fans all around the world had a chance to get involved in the excitement around the big weekend with the “Up Team”, a special team that carried tweets right into the O2 Arena during the tournament.
The footage was live during the event and was updated constantly on The Eye of the Fan website: www.theeyeofthefan.com