Leading up to the 2013 Crowne Plaza Invitational at Colonial, the upscale hotel brand partnered with the PGA TOUR to survey 285 members of the golf community, from professional golfers including Rickie Fowler, Richard Lee, Charley Hoffman, Jonas Blixt and Brendan Steele, to caddies and PGA TOUR staffers.
The Crowne Plaza Sleep Advantage Survey found that 94 percent of golfers, and more than a quarter of all survey participants, spend more than 60 nights a year in a hotel for business. On average, those surveyed get nearly seven hours of sleep per night during tournament weeks, with hotel amenities such as comfortable pillows (90 percent) and a room in a quiet area (79 percent) very important to ensure a good night’s sleep.
“From comfortable bedding and designated quiet zones to aromatherapy kits, our Crowne Plaza Sleep Advantage program is designed to help ensure guests have a successful and well-rested stay,” said Gina LaBarre, vice president, Americas Brand Management, Upscale Brands, IHG. “As with any business traveler, your quality of sleep is an important driver of your job performance – on the golf course or in the meeting room.”
The Crowne Plaza Sleep Advantage Survey also revealed that members of the golf community typically hit the pillow around 10:30 p.m. The assurance of a wake-up call, another guarantee from the Crowne Plaza Sleep Advantage program, was a priority for 53 percent, with the average wake-up time being 6:06 a.m. on a tournament day.
Fowler, who is continuing his partnership with the Crowne Plaza brand for a second year, is no different from a typical business traveler when it comes to what he needs to get a good night’s sleep before his tee time. “For me, getting eight hours of sleep is one of my top priorities during a tournament,” said Fowler. “I like knowing that I can depend on the Crowne Plaza Sleep Advantage amenities, leaving me to concentrate on my game.”
IHG, the parent company of the Crowne Plaza brand, is the Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Web.com Tour. The 2013 Crowne Plaza Invitational at Colonial will be held May 20-26 at Colonial Country Club in Fort Worth, Texas. An interactive welcome wall at the tournament will ask fans to share how many hours of sleep they get a night. The Crowne Plaza Invitational at Colonial is the longest running PGA TOUR tournament still being held at the original site.