Garuda Indonesia President and Chief Executive Officer, Emirsyah Satar presented the "GFF-LFC Edition Card" to two Liverpool FC players, Steven Gerrard and Glen Johnson, to symbolically mark the card's launching, as Republic of Indonesia's Minister of State-Owned Enterprises Dahlan Iskan and Chief Commercial Officer Liverpool FC Billy Hogan looked on.
The "GFF-LFC Edition Card" is an exclusive specially designed card, which is dedicated to loyal customers of Garuda Indonesia and Liverpool FC fans. As well as the regular GFF card, the "GFF-LFC Edition Card" consists of four levels of membership, namely Blue, Silver, Gold, and Platinum. Compared to the regular GFF Card, the newly launched card has a number of distinct advantages, among them:
- An exclusive membership card design for old and new GFF members;
- Attractive offers for Liverpool FC merchandise, available at the Garuda Indonesia & Liverpool FC Experience counter at Senayan City, Jakarta;
- Special offers for trips to Anfield;
- An opportunity to watch an Barclays Premier League Liverpool FC game at Anfield;
- The chance to receive autographed merchandise by an Liverpool FC player.
Garuda Indonesia's customers, both existing and new GFF members, who wish to have this limited edition card will be able to apply for the card on the website gff.garuda-indonesia.com or at Garuda Indonesia sales offices, free of charge, during this period: 19 July 2013 - 31 December 2013.
The A330-300 airplane has carried Liverpool FC's team manager Brendan Rodgers and the club's first team squad, including the likes of their captain Steven Gerrard and new signing Luis Alberto from Liverpool to Jakarta (stopping over in Abu Dhabi), and will continue to transport them onwards to Melbourne (Australia) and Bangkok (Thailand) as part of the "Liverpool FC Pre-Season Tour 2013".
During the "Liverpool FC Pre-Season Tour 2013", Liverpool FC played a pre-season game against Indonesia's national team on Saturday, 20 July 2013 at the Gelora Bung Karno (GBK) Stadium, Jakarta.
Garuda Indonesia's partnership with Liverpool FC is also part of the airline's strategy to increase its "brand awareness" in the international market through "marketing communications" program, specifically a "co-brand" program and joint "channel" between Garuda Indonesia and Liverpool FC.