Visa cardholders spend US$188 million in Brazil in 12 cities during Group Stage of 2014 FIFA World Cup Brazil.
Visa Inc. released the second installment of the Visa Everywhere Travel Report for the 2014 FIFA World Cup Brazil. The report, which analyzes travel data and spending through the use of Visa credit, debit and prepaid cards, found that some smaller Brazilian cities, which are hosting tournament games, realized some of the most significant increases in spending by international travelers.
Data through the Group Stage of the tournament, which includes opening day (June 12) through the close of the Group Stage (June 26), revealed triple-digit increases in spending, compared to the same period last year, in cities such as Natal (+851%); Cuiaba (+963%); Curitiba (+167%); and Manaus (+409%).
Total spend by international travelers on Visa accounts through the Group Stage hit US$188M. This represents a 152 percent increase year-over-year, and a 141 percent increase when compared to the US$78M spent by travelers attending the 2013 FIFA Confederations CupTM during the same timeframe. The highest spending day in the 2014 FIFA World Cup Brazil was June 25, when travelers spent US$17.4M in one day.
Visitors from the United States, followed by the United Kingdom, France, and Mexico represented the largest overall tourist spend in Brazil. The most significant spending increases were seen from countries such as Australia (+835%); Colombia (+765%); Chile (+519%) and Mexico (+396%).