Reed Guanghe Exhibitions, together with the China Golf Association and the PGA of America, recently unveiled plans to strategically reposition the China Golf Show and the Asia Golf Show.
Exhibitions, which are held annually in Beijing and Shenzhen, will have a new format that focuses on the segments of highest importance to China and Asia's burgeoning golf industry.
Beginning in 2015, following extensive research and collaboration with key stakeholders (including partners, supporting associations, exhibitors, buyers, and delegates), Reed Guanghe, in partnership with China Golf Association and the PGA of America, will split the Merchandise and golf course construction/maintenance sectors into separate Shows, two per calendar year for the Merchandise sector and one for the construction/maintenance sector. In addition, Reed Guanghe will also launch a new high-level event focused on one to one business meetings for the Golf Industry sector, while also providing an extensive education and networking platform.
Going forward, the China Golf - PGA Merchandise Show and the Asia Golf - PGA Merchandise Show will focus exclusively on the Golf Merchandise sector. The China Golf Industry Expo, in partnership with the China Golf Association and the PGA of America will be "re-launched" as an annual trade show dedicated to the golf course design, construction and maintenance sectors. A brand new high-level event, the Asia Golf Congress will be launched in the Fall of 2015 to provide structured one to one business meetings, as well as professional education, networking and hands-on demonstration for trade professionals involved in the golf course industry. All of the changes are in response to the needs of Asia and China's golf industry for stand-alone identities for the golf merchandise and golf course construction segments.
The timing for the re-positioned events and additional details are as follows: The China Golf Industry Expo will be held in Beijing in March 2015 (co-located with the China Golf-PGA Merchandise Show ) and Shenzhen in 2016 (as a stand-alone event), alternating between these 2 cities on an annual basis. The event will focus on golf course construction, maintenance, design, landscaping, architecture and all other elements related to the look and functionality of golf courses. The China Golf -PGA Merchandise Show will remain in Beijing in March of 2016. The Asia Golf-PGA Merchandise Show will continue in Shenzhen in the Fall of 2015 and 2016. The Asia Golf Congress will debut in Shenzhen in the Fall of 2015.