Qatar Airways has teamed up with Coca-Cola International Premier Tennis League (IPTL) as the Presenting Sponsor for the inaugural edition of the event.
The alliance with the Tennis League reiterates the airline’s strong commitment towards sponsoring key sporting events worldwide.
The IPTL is the first of its kind initiative in tennis to encourage a competitive franchise-based competition. The League will travel to the cities of Manila, Singapore, New Delhi and Dubai featuring current and former ATP and WTA players in its inaugural season from 28 November until 13 December 2014.
The strategic partnership will play a key role in connecting teams and sports fans from across the world to four countries in Asia to witness the much-awaited event. In its capacity as the Presenting Sponsor, Qatar Airways will be undertaking a series of on-ground activations to engage with tennis fans across the globe.
Starting from the Philippines, the Tennis League will travel to Singapore and India before culminating in Dubai. In its inaugural season, the championship will feature renowned players such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for four tournament franchises – Manila Mavericks, Singapore Slammers, Micromax Indian Aces and the UAE Royals, that have been sponsored by corporates and leading sports legends.
Qatar Airways’ portfolio includes some of the highest profile sport associations including FC Barcelona, Al-Ahli Football Club, Qatar Open Men’s and Women’s Tennis Championships, and the World Men’s Handball Championship among others.