Turkish Airlines presents The Insider for Final Four experience

  • Published by Ozgur Tore

finalfour 2015

Fans, who can't make it to Madrid for this year’s Final Four, can nonetheless enjoy a privileged view of the event from all angles and behind the scenes thanks to The Insider presented by competition title sponsor Turkish Airlines.

From video streams using exclusive cameras to special guest legends to historic video archives, The Insider presented by Turkish Airlines will give fans everywhere a comprehensive Final Four experience that is the next-best thing to sitting on the team benches!

All of The Insider's one-of-a kind content may be followed at, while fans may follow a constant flow of the latest Final Four happenings on Twitter at @theinsiderF4.

The Insider Legends, a trio of former Euroleague winners who will blog and report from the Final Four, feature iconic names in the competitions history: Sasha Djordjevic, whose last-second shot won the title for Partizan Belgrade in 1992; Joe Arlauckas, who was a driving force the last time Real Madrid won the crown, in 1995; and Teo Papaloukas, who was a two-time champion with CSKA Moscow, the last time in Madrid in 2008. The legends will interview Final Four players, share their opinion on the Final Four games and participate in several activities throughout the event.

The same legends will be available in the Turkish Airlines Euroleague Fan Zone on Saturday, May 16 at 17.00, to share their thoughts on the Final Four and to meet and greet the fans.

The innovations that Turkish Airlines is bringing to The Insider include The Insider FlyCam, the first drone that will record activities throughout the weekend, including the championship game on Sunday.

The Insider Referees' Cam, which uses First V1sion technology to put wearable cameras on the game officials, will replicate the same court-level images and perspective that Euroleague fans got a taste of earlier this season in the world's first such broadcasts in professional team sports.

Likewise, The Insider Fans' Cam will be deployed in Barclaycard Center in Madrid to put viewers right in the seats, feeling the in-arena atmosphere as if they were there.

Lastly, for true basketball fans, in The Insider website will publish all the Final Fours played from Bologna 2002 through Madrid 2008, as well as the Opening Press Conference at 12 noon on Thursday, May 14 and the Championship Game Press Conference at the same time on Saturday, May 16.

"At Turkish Airlines, we are always focused on creating engaging experiences for fans through new technologies, and we have found in Euroleague Basketball a perfect partner with whom to develop such innovations," Neşet Dereli, Marketing and Communications Manager for Turkish Airlines, said. "The Insider project shows this commitment to all Turkish Airlines Euroleague fans, following in line with Eye of the Fan, the Golden Ticket, Tag & Fly and the other digital activations we carried out as part of our long-term relationship with Euroleague Basketball."

"We wish to thank Turkish Airlines for helping bring the Final Four in all its glory to every one of our fans, not just those who will be in Madrid," Alex Ferrer Kristjansson, Director, Brand & Communication for Euroleague Basketball, said. "The collaboration of Turkish Airlines continues Euroleague Basketball's commitment to bringing fans closer and closer to the action on and off the court through engagement with new technologies and iconic legends."



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