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Etihad Airways and Air Serbia Sponsor Serbia’s Historic Horse Racing event

  • Published by Ozgur Tore

Etihad AirSerbia PrincePaulsCupl-r: Saeed Al Suwaidi, Executive Director of Zobnatica, Patrick Pierce, Etihad Airways’ Vice President Sponsorship, HRH Princess Elizabeth Karađorđević, Member of the Serbian Royal Family, Branislav Malovic, Air Serbia’s Chief Government Affairs and Relations Officer, and Djordje Vukotic, Air Serbia’s Head of Sales

Etihad Airways has announced the signing of a joint agreement with AD Zobnatica and Air Serbia to sponsor a prestigious horse racing event, Prince Paul’s Cup – Zobnatica 2015, which will take place for the first time at the Zobnatica Hippodrome on 13 September 2015.

The Prince Paul’s Cup – Zobnatica 2015 will revive the horse racing sport in Zobnatica after nearly a decade. This year’s eight-race programme is being held in cooperation with the Belgrade Jockey Club, bringing history, tradition and expertise to the event.

The horse race day will be opened by HRH Princess Elizabeth Karađorđević, member of the Serbian Royal Family, and will include gallop and trotter races featuring top horses and renowned jockeys from the Eastern European region.

Under the deal, both airlines have secured naming rights to two signature flat gallop races, which will be named as ‘Etihad Milja’ and ‘Air Serbia-Jadran II’ respectively.

Zobnatica is located 150 kilometres from Belgrade, from where Etihad Airways and Air Serbia together offer double daily flights to Abu Dhabi. It is home to a renowned horse stable, which has a long and distinguished tradition of organising equestrian events for over 30 years. During that period, horse racing events enjoyed great popularity and international recognition, attracting thousands of enthusiasts from around the globe.

Other highlights of the agreement include the display of Etihad Airways, Air Serbia and Etihad Airways Partners branding at various locations around the Zobnatica Hippodrome including the horse arena, gallop and trotter race track fences, food and beverage bars, VIP stage, horse farm and Zobnatica Tourist Resort.

Additional benefits include tickets and hospitality packages, as well as complimentary horse race event tickets for Gold and Platinum members of the Etihad Airways and Air Serbia frequent flyer programme.

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